Freelance Conceptual Copywriter

UK & AMSTERDAM

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BACK TO BLIGHTY.

The Goodyear Blimp hadn't been back to England in many years and the powers that be decided it was high time it did. Our job was to create a bit of a stir before its arrival, and whip up a great deal of interest.

Our solution was to give away a free ride on the blimp to deserving people in the community as voted by those in the community.

Our idea focused on this once-in-a-lifetime trip and created a viral film to get people to nominate their local hero 'to be taken' on a ride that is out of this world.

Scoring thousands of
views and great press and PR activity, we succeeded in ensuring the Blimp's return didn't go unnoticed. And ensured some very worthy people claimed the ride of their lives.

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BITS AND BOBS TO GET
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Prize parachute drop from the
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Outdoor execution.
April Fools ambient idea on
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Or perhaps we could gatecrash

Integrated Ad Campaigns

TV & Video

Digital content / strategy

MARK LAWRENCE

Brochures

Concepting

Scripts

Freelance Conceptual Copywriter

Direct Marketing

Social Media

How I can help

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info@mark-lawrence.co.uk

00 31 (0) 6 54 72 55 29

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English Copywriter in UK & Amsterdam

© Mark Lawrence 2016