Freelance Conceptual Copywriter

UK & AMSTERDAM

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GROUND-BREAKING CREATIVE.

Finning CAT are the service company behind one of the most formidable working machines on earth. Every second counts and they must be operational 24-7. Finning's ingenuity and world class service can actually tell you when a machine will break down in the future and schedule repairs. Quite impressive. Ok, very impressive.

With this insight I created these earth moving solutions. Each one highlighting this extraordinary ability from various angles.

And it would seem I wasn't the only one to like them, as I picked up a Gold
at the Cream Awards, advertising awards in the UK.

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COPY:

IF IT'S NOT BROKEN, FIX IT.

CATs work in punishing conditions. By carrying out Scheduled Oil Sampling Fluid Analysis we will detect minor problems across all major truck systems from the differentials through to hydraulics, before they can become critical failures. This puts you in complete control, allowing you to forecast repairs, avoid unscheduled downtime and prevent lengthy maintenance cycles. In short, saving you money. Often considerable amounts. Our commitment is to you and the machines
you rely on. 100%. It’s what we do.

SUPPORT THAT WORKS AS HARD AS A CAT.

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COPY:

THIS JOB WAS MEANT TO BE AT A STANDSTILL TODAY.

Because we continually monitor performance and predict wear rates of CAT undercarriages, we catch minor problems before they become critical failures, avoiding unscheduled downtime and extra costs. We can then plan maintenance around your machine’s schedule and work out the most economical repair options for you. This puts you
in complete control. It maximises productivity, lowers costs and keeps your business moving.
It’s what we do.

SUPPORT THAT WORKS AS HARD AS A CAT.

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COPY:

SOMETIMES IT MAKES SENSE NOT TO SELL YOU ANOTHER CAT.

We understand the pressures you face commercially. And we know that CATS are built to last. So if we believe a Cat Certified Machine Rebuild is best for your business we’ll be straight with you. We’ll incorporate the very latest Cat technology, replace more than 7000 parts, carry out 350 tests and inspections, recondition major components including the engine and hydraulic system and give the equipment a full paint job. Caterpillar rebuilds. Working even harder for your money.

 

SUPPORT THAT WORKS AS HARD AS A CAT.

Integrated Ad Campaigns

TV & Video

Digital content / strategy

MARK LAWRENCE

Brochures

Concepting

Scripts

Freelance Conceptual Copywriter

Direct Marketing

Social Media

How I can help

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info@mark-lawrence.co.uk

00 31 (0) 6 54 72 55 29

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English Copywriter in UK & Amsterdam

© Mark Lawrence 2016