Freelance Conceptual Copywriter

UK & AMSTERDAM

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THE CONTINENTAL GTC. OPEN YOUR WORLD.

Bentley launched a stunning new model into their already exceptional stable of luxury cars – the Continental GTC.

My task was to create a suite of adverts to extol its virtues to a global audience. Seen in publications around the world, I have this

dream there are Bentley owners out there right now who were persuaded to part with their sizable fortunes – due to these crafted adverts.

It might be a fallacy, but still, a nice fallacy all the same.

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SCULPTED BY AIR.

It truly takes the breath away. The powerful bonnet and muscular haunches of the new Continental GTC creates a sporty stance enhanced by the sculpted profile of the sharp, sweeping lines. Each sinuous crease was created using the latest body panel techniques, which include using air pressure to mould any form. Such control has given rise to the ability to create surfaces that flow effortlessly like liquid, creating unbroken mirror-image reflections.

A new world of immaculately-tailored hide upholstery and mirrorgloss wood trim await inside. Then, at just the touch of a button, the smoothest choreography sees it open to the world. This most exhilarating open-top driving experience awaits. The turbocharged W12 FlexFuel engine poised to deliver a tidal wave of power. 567bhp and 700 Nm of torque propels you from 0-60mph in a mere 4.5 seconds. Never has there been a truer embodiment of the expression ‘the open road’.

Only by experiencing it for yourself can you truly understand our designers’ new vision; a contemporary interpretation of timeless design. Expect many sharp intakes of breath.

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Integrated Ad Campaigns

TV & Video

Digital content / strategy

MARK LAWRENCE

Brochures

Concepting

Scripts

Freelance Conceptual Copywriter

Direct Marketing

Social Media

How I can help

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info@mark-lawrence.co.uk

00 31 (0) 6 54 72 55 29

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English Copywriter in UK & Amsterdam

© Mark Lawrence 2016